Simplify Your Customer Experience.

Multiply Your Profits.

Digital experiences that convert.


Higher Completion Rates

Higher Customer Satisfaction

For more than 20 years, Exclamation Labs has delivered on a promise of exceptional results for financial and insurance companies —producing web applications that interface with third-party solutions, eService apps, portal solutions, and enterprise websites.
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Convert Visitors to Policyholders

We have the people, processes and proven track record to help turn visitors to your website into policyholders — for the long term.

Grow Your Customer Base
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Empower your Agents and Customers

We build digital solutions that function seamlessly with your existing systems — taking customers through a transparent quote, application, and purchase process that drives sales.

Make Doing Business Easy
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Innovative FinTech Security is Here

Specifically designed for financial institutions, Provision® provides a dramatic leap forward in security and efficiency as a single source of provisioning records.

Make Your Job Easier
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Discover how leading insurance companies capitalize their site traffic and digitally convert more visitors to policyholders.

Case Studies

The right ideas, technology, execution, and people can create something special. Here are just a few examples of how our strategic thinking has helped clients and brands around the world to accomplish their goals:


B2B2C Digital Transformation
Fully Integrated Insurance Carrier
Agent Portals

Insurance portals that create a path to profitable agent channels, lower costs, and stronger customer loyalty

Insurance agents are looking for providers that are not only easy to work with, but who are leaders in digital transformation. Our highly integrated sales portals are helping insurance companies strategically acquire the best agents in the industry.

We enable disparate software packages to operate in one seamless interface:

  • Agent Hierarchy, Sales Tools, and Commission
  • Product Rules Engines
  • eSignature Software
  • Underwriting Workflow Status
  • Mainframe Integration
  • Document Storage
  • Paymentech PCI Compliant/HIPAA Compliant

Our contemporary designs give agents the tools they need to do business from anywhere, using a mobile device or desktop. Exclamation Labs knows that good UX = more sales. The interface is flexible and easily configurable to meet the unique requirements of individual agency partners.

Creating Smarter with Agent Portal

Mobile Agent Zone App

Mobile Enablement
Agent Zone App

Giving agents a quick and simple way to engage and service customers on the go

Issue: Customers, in any industry, will do business where they get the best customer service. Gerber Life Insurance Agents needed modern sales tools that enabled them to do business outside the office.

Solution: Together with Gerber Life we created the Agent Zone™ mobile app that can be downloaded from the iTunes App Store, or Android Marketplace. The app empowers agents to quote new business from anywhere to drive increased sales.

Impact: A modern digital toolset that can translate to increased online revenue. The Gerber Life Agent Zone app set the standard in mobile business apps for insurance.

Gerber Life Mobile Zone

Love the app! Thanks for putting this app together! Much easier and quicker to run quotes.

  • MATT S.

Apps to Make Your Life Easier

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Leadership Team

Headquartered in the historic district of Cumberland, Maryland, the Exclamation Labs team consists of individuals with varying backgrounds and experience who all share one common characteristic—their passion for the work that we do. Our casual yet professional atmosphere lends itself to a creative environment that produces outstanding results for our clients.

  • Jonathan Hutcherson

    Jonathan Hutcherson Founder and CEO

  • Andrew Cope

    Andrew Cope Chief Technology Officer

  • Bobbie Cooper

    Bobbie Cooper Director of IAM Business

  • George Thacker

    George Thacker FinTech Strategy

  • John Fotopoulos

    John Fotopoulos Director of Sales

  • Walt Welsh

    Walt Welsh Director of Operations

  • Jenny Krampf

    Jenny Krampf Communications Director

  • Brad Berline

    Brad Berline Provision Product Manager

  • Brandon Powers

    Brandon Powers Solutions Architect

  • Brian Morin

    Brian Morin DevOps Lead

  • Jonathan Hill

    Jonathan Hill Lead IAM Engineer

  • Jack Brimhall

    Jack Brimhall Lead Analyst

  • Aaron Staggs

    Aaron Staggs Lead QA Engineer

  • Lynn Kanen

    Lynn Kanen Lead Project Manager

  • Jim Lookabaugh

    Jim Lookabaugh Customer Solutions Engineer

  • Fred Siegel

    Fred Siegel Sales and Marketing Specialist

  • Ruth Chiarenza

    Ruth Chiarenza Office Manager